Amazon Frustration-Free Packaging (here too) looks to be a great idea as they are working directly with manufacturers to box products in Frustration-Free Packages right off the assembly lines, which reduces the overall amount of packing materials used.
They also mention that A product’s original box often is not designed to be shipped directly to the customer. To ensure it arrives safely, we may place it inside another box. With Frustration-Free Packaging, the products have been designed to ship in their original containers directly to the customer.
Great stuuf!
Frustration-Free is a neat idea for a way to market this but the environmental benefits are going to be the bigger more tangible award, in my opinion.
