I must admit that I am behind with respect to using Google Website Optimizer, generally programming bespoke a/b or split tests for clients.
35 Resources for Getting the Most out of Google Website Optimizer over at the KISSMetrics Blog looks like a good reading list, so now my only excuse is having the time to read all of the information they are linking to. I have gone and downloaded some of the videos to my iPod.
GWO assists in testing 1 variations of pages more or less automatically. We’re really looking forward to testing this out.
- A/B and multivariate tests and the like. ↩
