Posts tagged as:

Rich Web Poor Web

Facebook’s spammy ads and insight into the ad marketplace

November 2, 2009

A great article from Dennis Yu on TechCrunch as the spammy situation over at facebook starts to unwind. If you happen to have websites that host advertising and/or use AdWords, a nice bit of confirmation from someone deep in the online ad game appears in the comments:
Most performance marketing products/services aren’t profitable on the back-end [...]

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Apple vs. Herd Mentality

October 24, 2009

Herd Mentality by John Gruber is a fantastically written and lucid look at Apple vs. the herd mentality in the PC industry and how they ignored the calls to become the only other player in the operating system game for PCs.
Conformity is a powerful instinct. There’s safety in numbers. You have to be different to [...]

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Google Website Optimizer

October 23, 2009

I must admit that I am behind with respect to using Google Website Optimizer, generally programming bespoke a/b or split tests for clients.
35 Resources for Getting the Most out of Google Website Optimizer over at the KISSMetrics Blog looks like a good reading list, so now my only excuse is having the time to read [...]

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What’s the Secret Success of MINT.com?

October 12, 2009

Christine Herron provides us with some notes from a presentation by Aaron Patzer, CEO of MINT.com, outlining some of its strategic moves, providing some numbers and some details that you don’t normally get to see from most startups (unless you hit the conferences and after-talk-in-the-bar Q and A sessions!)
Don’t miss the comments for some decent [...]

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